HYGO Shop publishes to Instagram via Instagram's Graph API for Business and Creator accounts. The integration runs through Ayrshare under the hood — a publisher API that handles the OAuth dance, rate limits, and Instagram's frequently-changing publishing rules so you don't have to.
What you can post
- Single-image posts.
- Carousel posts (up to 10 images).
- Reels (vertical video).
- Stories.
What HYGO Shop generates for you
- Captions in your brand voice (you can edit before publishing).
- Hashtag recommendations based on your product category.
- Image variants sized for each Instagram surface (feed, story, reel).
Account requirements
- An Instagram Business or Creator account (not a personal account).
- The Instagram account connected to a Facebook Page you administer.
Setup
- From the HYGO Shop dashboard, click Connect Instagram.
- Sign in to Facebook with the account that owns the Page connected to your Instagram.
- Approve the requested permissions.
- Pick the Instagram Business / Creator account to connect.
Permissions requested
instagram_basic— read your account profile.instagram_content_publish— publish posts you approve.pages_show_listandpages_read_engagement— discover the Pages tied to your account.
HYGO Shop does not request DM access, ads management, or the ability to read followers' private data.
Compliance + content rules
Captions are scanned for risky phrases (medical claims, "guaranteed results", etc.) before publishing — Instagram disallows these and blocks accounts that violate them. You'll be warned before posting anything that might trip the rules.
Disconnect
Facebook → Settings → Business Integrations → HYGO Shop → Remove. Or, from the HYGO Shop dashboard → Connections → Instagram → Disconnect. Tokens are revoked immediately.